国家品牌战略信用年鉴

发布时间:2021-04-26 12:01:27 作者:办公室 阅读量:73

国家品牌战略启动仪式在京举行

Launching ceremony of national brand strategy held in Beijing

  为全面深入贯彻党的精神,以思想为指导,根据“树立民族创新品牌,大力开拓国际贸易,进一步发展特色产业,增强地方经济扩张力的工作精神,《国家品牌》战略启动仪式于2020年2月7日下午14时,在北京星光梅地亚隆重举行。

  为了让市场竞争中胜出的“品牌走向世界”,尤其是针对那些高品质、增产业、创品牌的企业,在新时代经济发展中占领优胜,而相对于那些无品质、无服务、无品牌的企业蒋面临市场经济劣汰的情况下,向世界传播品牌的文化内涵和民族素养,全面开启自主品牌新时代;树立民族品牌形象,发挥品牌影响力,全面提升品牌的知名度,把品牌推向世界;并引领国际市场同时,也使品牌走进千家万户,使国内外消费者能够共享品牌带来的巨大精神享受和物质福利。
  为此,由百家媒体走基层组委会牵头;联合多部门及单位共同组建了《国家品牌战略评审》并上线运营“国家品牌网”。
  打造国家品牌的宗旨是以"媒体 互联网+城市联盟、企业联盟+民族品牌”的工作模式,凝聚力量,弘扬精神,传播文化,逐步发展成为国内外知名品牌,为其提供出口、销售、采购和交易途径;建设民族品牌产业基地,起到展示、交易和示范引领作用,提升品牌知名度和影响力,推动民族品牌建设与国际化发展,把品牌打入世界。

  出席本次 活动的领导有:世界华人侨联合会、北京郑和与海洋文化研究会常务副理事长、原海军宣传孟昭澄,特教部将军解玉祥,军事博物馆馆长王聚英,国家功臣湄公河大案侦破者之一 大校侯振山,联合国紧急救援中心 方继发,百家媒体走基层组委会执行总编杨国文,办公庁秘书局付西路,国际海洋摄影协会秘书长曹彩云,郑和与海洋文化研究会副秘书长王予和等200多人参加了启动仪式。

Launching ceremony of national brand strategy held in Beijing

       In order to comprehensively and deeply implement the spirit of the party, take the ideology as the guidance, and in accordance with the working spirit of "establishing a national innovative brand, vigorously developing international trade, further developing characteristic industries, and enhancing the expansion of local economy", the launching ceremony of the national brand strategy was solemnly held at 14:00 p.m. on February 7, 2020 in Beijing Xingguang media.

       In order to make the "brands" that win in the market competition go to the world, especially for those enterprises with high quality, increasing industry and creating brands, and win in the economic development of the new era, compared with those enterprises without quality, service and brand, Jiang is faced with the situation of market economy, spreading the cultural connotation and national quality of brands to the world, Opening a new era of independent brands in an all-round way; Establish the national brand image, give full play to the brand influence, comprehensively enhance the brand awareness, and push the brand to the world; And lead the international market, but also make the brand into thousands of households, so that domestic and foreign consumers can share the great spiritual enjoyment and material benefits brought by the brand.

       To this end, the Organizing Committee of 100 media organizations should take the lead; The national brand strategy review was jointly established by many departments and units, and the national brand network was put into operation.

       The purpose of building a national brand is to work together with the work mode of "media Internet plus city alliance, enterprise alliance + national brand" to consolidate strength, carry forward the spirit, spread culture, and gradually develop into a well-known brand at home and abroad, providing export, sales, procurement and trading channels for them. The construction of national brand industrial base can play a leading role in exhibition, transaction and demonstration, enhance brand awareness and influence, promote national brand construction and international development, and push the brand into the world.

       Leaders attending the event include: Meng Zhaocheng, executive vice president of the World Federation of overseas Chinese and Beijing Zheng He and Marine Culture Research Association and former Navy propagandist; Xie Yuxiang, general of the Ministry of special education; Wang Juying, curator of the military museum; Hou Zhenshan, one of the national meritorious figures in the investigation of the Mekong River case; and Fang Zhongsheng, United Nations emergency rescue center, More than 200 people attended the launching ceremony, including Yang Guowen, executive editor in chief of the organizing committee, Fu Xilu, Secretary General of the office, Cao Caiyun, Secretary General of the International Association of marine photography, Zheng He, and Wang Yuhe, Deputy Secretary General of the Marine Culture Research Association.

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